Vimto

A British classic, the taste of Ramadan

Created in Manchester in 1908 as a tonic promising "vim and vigour", Vimto grew into something its maker could never have imagined: the beloved drink of Ramadan. Its deep purple blend of grapes, blackcurrants and raspberries is the taste of iftar for generations of families.

The taste of tradition

When the sun sets in Ramadan, tables across the Middle East fill with dates, water and Vimto. The sweet, fruity cordial has been part of that ritual for nearly a century, so woven into the tradition that for many families iftar simply is not complete without it.

Quality for consumers and professionals

Vimto combines British heritage with unmatched emotional loyalty in the Middle Eastern community. For retailers, it is a seasonal phenomenon with Ramadan demand like no other drink, and a steady favourite the rest of the year.

Why Vimto

•   The iconic iftar drink for generations

•   Unique blend of grapes, blackcurrants and raspberries since 1908

•   Unrivalled seasonal demand around Ramadan

Vimto: over a century of sweetness, one cherished ritual.