The taste of tradition

Sella, or parboiled, basmati is the traditional secret of the great rice kitchens: the gentle steam treatment locks the goodness into the grain and guarantees that each one stays separate and intact, even in large pots and long preparations. Haila continues that tradition with grains of exceptional length and character.

Quality for consumers and professionals

Restaurants around the world prefer Haila because it accepts nothing less than a perfect result, batch after batch. For retailers, that professional reputation translates into trust at the shelf: the rice that chefs use is the rice families want at home.

Why Haila Rice

•   Extra-long sella basmati with a firm, non-sticky result

•   The professional's choice for biryani, kabsa and mandi

•   Restaurant reputation that drives retail trust

Haila: rice you can build a reputation on.